Unique - Maim: Champion kills, assists and large monsters slain will grant Feral stacks. Basic attacks deal 25 (+1 per Feral stack) bonus magic damage and restore 10 health. Minions and monsters take triple the bonus magic damage. Unique: Gain 30% increased gold from monsters Unique - Gold Income: You may only be in possession of 1 Gold Income item.
Unique: Places a Stealth Ward at target location that lasts for 180 seconds. 180 seconds cooldown (~1000 cast range).
The name "Feral Flare" is possibly derived from "FeralPony" (Riot game designer). The Feral stack buff's tooltip also alludes to this.
However note that "feral" is also a synonym to "wild", thus Feral Flare could simply be a reference to both the jungle and jungling.
During the Season 4 Preseason, this item's passive was originally going to be given to a remade Madred's Bloodrazor.
For comparison, Feral Flare's magic damage equal to 4% of the target's maximum health against champions with 625 (+25 per Feral Stack) health. For example: at 95 kills/assists/large monsters slain you will be doing 120 bonus magic damage to champions (4% of a target with 3000 health).
Builds from Wriggle's Lantern upon killing 25 large monsters. Stats: 15 attack damage and 35% attack speed.
Retains the 30% bonus gold passive.
Unique Passive - Maim: Champion kills, assists and large monsters slain will grant Feral stacks. Basic attacks deal 100 (+3 per Feral stack) bonus magic damage and restore 10 (+1 per Feral stack) health. Enemy champions take 33% of the bonus magic damage.